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health and wellness is our mission, naturally.

With so much of what we use and consume—from public water to pharmaceuticals rushed to market—seemingly tainted, or at least suspect, we all need the support of an organization that’s dedicated to helping us prioritize health. From dietary supplements to personal and home care products to food, advocating starts with having a focused and committed advocate. And by standing together, from consumer to suppliers and retailers, we can make health paramount.

As the leading voice of the natural products industry, the Natural Products Association's mission is to advocate for the rights of consumers to have access to products that will maintain and improve their health, and for the rights of retailers and suppliers to sell these products.